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They are everywhere! Some call them sidewalk signs and others call them A-frame and sandwich boards. These cheeky signs perched outside retail stores and eateries offer the opportunity to show off a business personality, brand, and promotion and snag potential patrons as they travel by. A great option for the sidewalk signs are chalkboard A-Frames. This allows for fast changes to the message and being able to communicate to passersby with the latest news or promotion. Giving a great first impression not only is a great customer draw, but having patrons share your message on social media is a great advertising tool for potential customers too!Read More
You’ve heard it called “Temporary Retail”, “Flash Retailing”, “Pop-Up Store”, or “Pop-Up Shop”, it is all one and the same. Pop-Up Shops are becoming more popular and are a regular fixture in today’s retail world. These stores are enhancing the presence of traditional brick-and-mortar and big-box stores, as well as creating a physical local for on-line stores. But what exactly is a shop that pops up?Read More

 

Opening a new store is a giant juggling act.  If you’re not focused on what you are trying to accomplish, then everything can fall apart fast!  When going through the process of deciding what types of merchandise you will sell, and where you will sell it, don’t forget one of the most important decisions.  The decision about your visual merchandising has a major impact on your sales.

  

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2/14/2017 1:23 PM By S. Kleese Store Planning, Business Owner Tips,
Visuals play an important role in increasing the sales of any retail store. How you present and display your products play an essential role in attracting customers into your store and leading them to buy. A mannequin helps customers to know about the latest trend the store offers. It is a silent salesperson. The more enticing the mannequin is dressed and displayed has a direct effect on pulling the customer into the store.Read More
2/17/2016 11:27 AM By S Kleese mannequin, dress form, Displays, Product Spotlight,

Many new store owners are challenged with beginning a business not only on a tight budget but also a tight space to sell from! Often times the first store location is between 1,000–1,500 sq. ft. When a business owner is tasked with merchandising as well as storage in a small space, it takes creativity to ensure there are enticing products, displayed conveniently while always ensuring inventory is in stock. Here are six simple and affordable ways to maximize a small retail space:

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1/2/2015 2:50 PM By S Kleese store, lay-out, design, small, retail, space, Store Planning,

Whether you operate a beauty supply store, retail clothing store, convenience store or are exhibiting at an industry trade show, the right retail fixture can make a big impact on your sales.  As with most retailers, a store fixture that is versatile and easy to assemble is a valuable asset when changing up the merchandise or even the layout of a store.  Grid merchandisers are a very popular option when designing a display option from clothing to candy, and from hair products to jewelry.  With so many accessories and configurations to choose from, a grid panel merchandiser can transform from a clothing rack to an art gallery wall with just a few simple changes.

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1/1/2015 3:06 PM By S. Kleese grid, grid-wall, panel, display, Displays, Product Spotlight,


     As the seasons change, and new promotions or merchandise is introduced, a great retailer will use creative visual displays to entice shoppers to buy.  The most successful visual displays can be staged on retail merchandising tables.  Consider using your display tables as a seasonal stage to introduce your shoppers to your store and creating an exciting buying experience.

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9/20/2013 4:27 PM By C. Ruby retail, merchandising, tables, display, Displays, Product Spotlight,


    Glass Display Cases serve many functions in a retail store or office environment.  Not only can it secure high end products, but it can serve as an integral part of any service check-out counter, and put on an enticing visual display for customers.  There are also many types and sizes of display cases, from countertop cases that serve as mobile showrooms, to wall cases that display trophies for schools or companies.....

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7/12/2013 5:21 PM By S Kleese glass, display, cases, showcase, case, tower, wall, trophy, counter, top, Displays, Product Spotlight,

 

    
 Retail theft, or ‘shrinkage’ is unfortunately a fact of retail life.    Even more unfortunate in 2012, retail businesses reported nearly 45% of theft was done internally by their own employees!    Whether items are walking out the door unpaid, or money is missing from the till, battling store theft requires persistence and consistency.

 

    Having store security equipment in place as well as good security procedures helps to identify problems and patterns.   This is one of the most customer friendly actions a retail store can take, because less shrink equals less cost for consumers!    Having a secure store environment also protects employees as well.

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5/30/2013 4:58 PM By S Kleese store, security, theft, employee, cameras, cash, safes, Retail Security,

 For every new retail store owner, there comes the time to design and build a store with the right equipment to display merchandise. Although floor space planning is important, wall space planning is too.  When store design calls for a versatile wall system, consider slatwall panels OR grid panels as the solution.

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5/2/2013 5:18 PM By T. Walker grid, wall, slatwall, panel, store, fixtures, display, Product Spotlight, Store Planning,
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