Visual Merchandising - def: The art of increasing the sale of products by effectively and sensibly displaying them at the retail outlet.
Visual merchandising is the practice of displaying store products and services to influence the consumer’s buying behavior. The location and display of the products in the store has an important role in motivating the consumers to buy them.Read More
In operating a retail store that includes apparel, your garment racks can be some of the best sales helpers in the store. The right clothing rack and signage accessories can send silent messages to your customers about new merchandise, sizes, sales and promotions. Knowing what type of racks and accessories to use and when to use them will help your sales associates maximize profits in store.Read More
Opening a new store is a giant juggling act. If you’re not focused on what you are trying to accomplish, then everything can fall apart fast! When going through the process of deciding what types of merchandise you will sell, and where you will sell it, don’t forget one of the most important decisions. The decision about your visual merchandising has a major impact on your sales.
Many new store owners are challenged with beginning a business not only on a tight budget but also a tight space to sell from! Often times the first store location is between 1,000–1,500 sq. ft. When a business owner is tasked with merchandising as well as storage in a small space, it takes creativity to ensure there are enticing products, displayed conveniently while always ensuring inventory is in stock. Here are six simple and affordable ways to maximize a small retail space:Read More